It’s that time of year again. With the New Year approaching, you’re nearing the end of Q4, or the “use it or lose” month of your budget.
If you have any wiggle room here, don’t let these funds go to waste. This leftover money can have a powerful impact on your company when you put it towards the right products, services, or resources.
That’s a lot of pressure to put on your spending at the end of the year. If you aren’t sure how to use this money wisely, here are five spending ideas to wrap up your Q4 on a high note.
1. Investor Relations CRM Software
Upgrading your CRM software is always a good idea, regardless of the season, but it’s especially helpful at the end of the year, as it lays a solid foundation for the start of next year.
The latest software from Q4 consulting firms can streamline your CRM program, simplifying how you access analytics, monitoring tools, and relationship management functionality. It eliminates inefficiencies caused by tech silos by aggregating your data onto one desktop app, so you can improve your workflow and understand your shareholder activity.
2. Hardware Upgrades
Investing in new IR CRM software is moot if you don’t have computers to run these programs. Efficiency of any kind is at a standstill when your team is working on outdated, glitchy tech, so consider replacing these old computers with newer models.
Upgrading your tech can reduce frustrating downtime that may be preventing you from running an app like IR CRM software at its best abilities.
3. Investor Relations Website
The best investor relations website is one that never gathers dust. It’s constantly evolving alongside your brand to ensure your online presence drives user behavior and converts visitors into shareholders.
If it’s been a while since you’ve updated your IR site, consider reaching out to a consulting firm to discuss how you can better showcase your brand. When designed correctly, an IR site attracts investors by demonstrating your investment opportunity on a global scale.
4. SEO Blitz
A solid IR website is just one part of creating a strong online presence. The other factor is an SEO campaign that helps your brand make it to the top of search pages.
Generally speaking, an SEO campaign benefits from a long-term approach that continuously builds links to grow your digital authority.
However, you can give your existing campaign a considerable boost with a blitz in Q4. A blitz might include a tune-up of your website to ensure you’re optimizing keywords, metadata, and interlinking, or it may involve publishing more content to create additional backlinks.
5. ESG Consulting
With sustainable investing seeing a meteoric rise this year, your ESG strategies have never been more important. You need to showcase these metrics effectively to attract the growing number of investors in search of green, ethical funds.
An ESG consultant can help you showcase these metrics effectively — whether you’re trying to make your production line cleaner or strengthen your board’s accountability and diversity. They’ll flag gaps in your assessments, reports, or disclosures to help you communicate your ESG information transparently so that you maintain compliance while underscoring your value.
What Will You Choose?
There’s no single best way to use your leftover budget in Q4. Anything from this list promises untold benefits to your IR strategy.