August 17, 2022

Folowing Commercially Effective Summertime Novelties, Food Union Releases a Combination of Winter Season Deals With

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Ice cream

Stylish flavours, brand-new ice cream classifications and additional ice cream premiumisation amongst Winter patterns

Acknowledged global ice cream designer and distributer, the Food Union Group continues to buy establishing brand-new items to get in touch with customers throughout essential markets as it reveals that frozen deals with are simply as scrumptious in fall and winter season as they are throughout the high summertime season.

Our development cycle is customized to our objective of producing and providing the items the customer desires, where they desire them and in the method they desire them. From the concept or customer insight to the sensory screening and product packaging service, whatever should cause a commercially effective item. This is how we see genuine consumer-centric development and how we determine our success,” states Normunds Stanevics, CEO of Food Union Group in Europe.

Summer season novelties reveal fantastic outcomes

For Summertime season 2021 Food Union introduced a record quantity of 124 special ice cream novelties throughout 8 markets. In the majority of the marketplaces, the ice cream novelties developed by the Food Union Group business revealed a leading position in the regional markets. For instance, according to Nielsen worth share information for the duration Might– August 2021, 8 of the top-10 brand-new items in Latvia existed by Food Union, 7 of the top-10 unique items in Estonia were Premia items, while 3 of the top-10 in Lithuania were Premia branded items. The industrial success of these items is a mix of a well-understood customer require embodied in a quality item and provided in a market-appropriate brand name and cost positioning.

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Winter season novelties sets a high bar for winter

Gourmands can eagerly anticipate a Winter of 2021 coloured by abundant and saturated flavours throughout Latvian, Estonian, Lithuanian, and Danish markets. Food Union’s brand-new item advancement group has actually dealt with 16 novelties for the winter based upon customer needs and choices. Secret patterns Food Union Group focuses are:

  • Additional premiumisation of ice cream through much more comprehensive option of a core active ingredient– natural cream– and generous quantity of meaningful juicy and crispy ingredients for extraordinary ice cream experience. Food Union’s business in Estonia is releasing a brand-new line of product with 3 various flavours under its heritage brand name Premia called Premia Cream de la Cream assuring the supreme taste experience;
  • Broadening item portfolio by entering absolutely brand-new classifications. Famous brand name Pols in Latvia and Lithuania releases ice cream bites– little, one-bite ice cream “snow peaks” covered in velvety chocolate to produce much more ice cream tasting minutes– as an addition to one’s coffee break, little reward for kids or for sharing amongst enjoyed ones. Nevertheless, heritage brand name in Denmark Premier Is launches ice cream devices— sprays, sauces, wafer cones, unique ice cream spoon and tray, in addition to genuine Danish cream ice cream for much more enjoyable and indulging minutes in the house;
  • Continuous developments in huge formats that this winter are assisted by explores textures and layers producing fashionable flavours like Pumpkin Spice Latte ice cream or Milk souffle (likewise called bird’s milk ice cream). This set of novelties represent creaminess of ice cream that is improved with meaningful sauces, crispy ingredients, or softness of dough, making ice cream a go-to-choice for full-fledged dessert courses and enjoyable household events. Readily available under Ekselence brand name in Latvia.
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