Instagram is one of the popular social media platforms. People mostly use Instagram to share photos and videos with their followers.
In fact, Instagram is growing rapidly, so a lot of businesses use Instagram to promote their products and services.
Here are the top tips for making Instagram work for your business:
1. Set Your Goals
You need to know how you can add Instagram to your marketing strategy. It is, therefore, important to set your goals.
For instance, you can use Instagram to increase your reach, increase website traffic, or increase awareness. You must know what you want to achieve with Instagram.
2. Grow Your Followers
You can use different ways to grow your Instagram followers.
For instance, you can link to your other social media platforms and cross-share your photos and videos. You can engage with other Instagram users. And you can use relevant hashtags.
You can cross-share your photos to your Facebook pages. You, however, need to use your brand image or relevant hashtags. Cross-sharing your photos can help you grow your Instagram followers.
You can buy Instagram likes, more likes will make your account look appealing and lead to more organic followers.
3. Use Both Fun Images and Business Images
It is important to use both fun images and business images. Once you post your images, you must track their engagement. Tracking their engagement can help you know your performing images.
It is beneficial to use the 80/20 rule. Therefore, 20% percent of your images should promote your brands. However, 80% of your content should be useful, interesting, and engaging.
4. Use Relevant Hashtags
People use hashtags to search for new Instagram content. You can, therefore, add relevant hashtags to your new content. You can even use specific hashtags.
In fact, you can even use hashtags to join different conversations. These conversations can help you reach more people and increase your followers on Instagram.
5. Pay for Ads
Instagram now allows businesses to pay for ads. You can use different ad formats, including carousel ads, video ads, and photo ads.
Paying for Instagram ads can increase your website traffic. You can even use Instagram ads to build your brand or promote your app.
6. Showcase Your Products and Services
You can use your Instagram account to showcase your products and services. However, do not just focus on posting pictures of your products and services.
It is much to incorporate your products and services into your Instagram posts. If people like these photos, they can share them.